In the field of fund development, grants aren’t all that well respected. Once, after I was well known for bringing in millions of grant dollars, a local fund development director recognized me as “the woman who raises all the junk money.” Junk money?
Fund development professionals focus on individual giving because it’s the largest piece of the philanthropic pie. Individual giving represented about 73% of all giving in 2011, and 81% if you throw in bequests–the dollars total about $242.20 billion. Fund development professionals also focus here because the dollars are generally flexible, renewable, and growable. Individual giving done right can be the beanstalk to the golden eggs that just keep coming. I get that.