CLASSIC ARTICLE - Statistics expert Peter B. Wylie explains how an understanding of "variables" can help you discover predictors of giving, using information that's already stored in your donor database.
CLASSIC ARTICLE - Can small groups realistically expect to get big gifts? Grassroots fundraising expert Andy Robinson argues that contributions of $500 to $5,000 are well within reach- if you know how to ask for them. He lays out a three-step plan for getting the job done.
CLASSIC ARTICLE - Fundraising software performs a multitude of functions. And there are dozens of software packages to choose from. How do you pick the right one for your organization? Technology consultant Corinne Waldenmayer offers a user's guide to software selection.
CLASSIC ARTICLE - One of the most effective ways to raise big money is with a capital campaign. But community-based groups often lack the resources and the know-how to undertake such an ambitious enterprise.
CLASSIC ARTICLE - For most organizations, the vast majority of contributions they receive will be small, but the majority of their income will come from a few big donations. That's why it's essential to have a clear understanding of how to get those big donations.
